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Proposal of Marketing Strategy of Company Rostex Vyškov s. r. o.
Vejmolová, Jana ; Horemuž, Ondrej (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ROSTEX VYŠKOV, Ltd. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, analysis of marketing mix and SWOT analysis. On the basis of the analysis of the company thereare some possible solutions suggested.
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The Impacts of Age Management for a Company
Zedníčková, Gabriela ; Matyášová,, Šárka (referee) ; Rašticová, Martina (advisor)
Zedníčková, G. The Impacts of Age Management for a Company. Diploma Thesis . Brno: Brno University of Technology, 2015. Diploma Thesis evaluates levels of management in the OHL ZS, a.s. company with respect to their employees´ age and abilities. It analyzes the current state of the organization and its environment in relation to a selected group of workers (50+). External and internal environment of the construction company and access of its strategy is evaluated in the area of Age Management. Research is performed through a questionnaire survey among employees. On the basis of learned and analyzed information the overall evaluation of the state of AM in the organization is brought to effect and then a solution is suggested and some possible changes are recommended. The aim is to propose possible measures to strengthen the level of Age Management in this company.
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Entrepreneurial Intention of Business Development
Jelčová, Denisa ; Szilasi, Jozef (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with creating a business plan for the development of Ford Szilcar, Ltd. Theoretical section gives information about creating a business plan. The second part, which is about own work, is focused on examining Porter’s Five Forces model, financial analysis and SWOT analysis. The last part contains recommendations for improving the current financial situation of the company.
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Proposal of Marketing Strategy of Company Rostex Vyškov s. r. o.
Vejmolová, Jana ; Horemuž, Ondrej (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis presents the proposal of marketing strategy for the company ROSTEX VYŠKOV, Ltd. The objective of this thesis is an increase of competitiveness of the company and successful management. The first part of this thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the analysis of environments of the company processed, analysis of marketing mix and SWOT analysis. On the basis of the analysis of the company thereare some possible solutions suggested.
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The Impacts of Age Management for a Company
Zedníčková, Gabriela ; Matyášová,, Šárka (referee) ; Rašticová, Martina (advisor)
Zedníčková, G. The Impacts of Age Management for a Company. Diploma Thesis . Brno: Brno University of Technology, 2015. Diploma Thesis evaluates levels of management in the OHL ZS, a.s. company with respect to their employees´ age and abilities. It analyzes the current state of the organization and its environment in relation to a selected group of workers (50+). External and internal environment of the construction company and access of its strategy is evaluated in the area of Age Management. Research is performed through a questionnaire survey among employees. On the basis of learned and analyzed information the overall evaluation of the state of AM in the organization is brought to effect and then a solution is suggested and some possible changes are recommended. The aim is to propose possible measures to strengthen the level of Age Management in this company.
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